goSegment
Content classification engine. Content type categorisation (blog, editorial, index page). Geographic and demographic targeting.
onPage
Increase search queries and session user times. Improve user experience by offering additional utility
adFeed
Monetise your unsold inventory, use with your existing ad server, more targeted ads.
adVantage
Monetise your unsold inventory, use with your existing ad server, more targeted ads.
Commercial benefits
- The Internet user receives more relevant ads that appeal to him or her;
- The Publisher (i.e., web pages, blogs or email) can increase monetisation through its ability to convert low yielding advertising inventories into more valuable targeted inventory; they can also manually define customisable parameters for targeting for ads that reflect the publisher’s business requirements. The platform also includes ad serving and monitoring capabilities to track which ads are served, revenue sharing and other statistics.
- The Advertising Providers can increase the reach of their ad databases to publisher pages, which would be in addition to the revenue they generate from ads on ‘search’ pages
- The Advertisers can potentially reach a more targeted audience, reach a higher number of referrals for a lower average cost and increase ROI.