goSegment
Content classification engine. Content type categorisation (blog, editorial, index page). Geographic and demographic targeting.
onPage
Increase search queries and session user times. Improve user experience by offering additional utility
adFeed
Monetise your unsold inventory, use with your existing ad server, more targeted ads.
adVantage
Monetise your unsold inventory, use with your existing ad server, more targeted ads.
How does it work?
The Mooter adVantage process
Mooter adVantage uses patented, sophisticated targeting technology to match and display the most relevant advertisements (display, paid listings and multi-media) that a user is most likely to respond to, alongside various types of content on websites.
When a page is viewed Mooter adVantage classifies it (goSegment) and proceeds to determine a collection of the most appropriate multiple keywords (ranked or tailored) which are then sent by request to the ad provider who returns the highest ranking ad available.
With a simple piece of code placed on a site, Mooter adVantage learns more about a pages content and serve the most relevant ad (from a pool of ads) based on audience profile content categorisation, yield and other performance metrics.
The Mooter adVantage service optimises display & contextual advertising to increase effective CPM’s whilst delivering higher advertiser ROI.