goSegment
Content classification engine. Content type categorisation (blog, editorial, index page). Geographic and demographic targeting.
onPage
Increase search queries and session user times. Improve user experience by offering additional utility
adFeed
Monetise your unsold inventory, use with your existing ad server, more targeted ads.
adVantage
Monetise your unsold inventory, use with your existing ad server, more targeted ads.
Automated Site categoriastion
goSegment™ is a web service that dynamically categorises webpage content for the purpose of understanding the nature of the content and the type of advertising/customer utility to assign to it.
Dynamic categorisation of content also means that ad selection alignment is much improved over Publisher manually configured categorisation.
Examples of classification hierarchies include |
|
| Content type | Adult | business | education | entertainment | etc... |
| Intended age bias | Pre-teen | teen | young adult | mature adult | senior |
| Intended gender bias | male | female | none |
| Decision making stage in a commercial | product -> brand -> model -> price & location |
| Text ad creative & landing page creative performance ratios | Ratios include predictive CTR bands for ads, and predictive conversion ratio for landing pages |