Agreement with Adap.tv
Sydney, Australia – 8 May 20
08 May 2008
The Board of Mooter Media Limited (ASX: MMZ) today announced that the Company had entered into a Web Services Agreement with Adap.tv of San Mateo, California, for the supply of Mooter’s contextual advertising services to the Adap.tv video network.
Online video is a rapidly growing form of online media consumption and Adap.tv is a leading video ad platform, experiencing rapid growth in their distribution network. Contextual video advertising is a highly successful ad format, generating high response rates due to the user’s attention to the video content.
Video ads are a new distribution mechanism for Mooter, although the Company will be able to leverage the ads it currently delivers to publisher web pages as the source of ads to be delivered to Adap.tv content.
This agreement with Adap.tv will leverage Adap.tv’s ability to contextually analyse video content with Mooter’s ability to deliver highly relevant ads into a content framework. The agreement also leverages Mooter’s ability to provide a single gateway to multiple ad inventories, providing distribution into the Adap.tv network easily for all of Mooter’s ad network customers.
The Agreement is for an initial term of 12 months with automatic extension. Revenue from ad delivery will be shared between Adap.tv and Mooter, but the precise terms and conditions in the Agreement are commercially sensitive and confidential between the parties.
Paul Siminsky, Mooter Media CEO, said “Online video is a rapidly growing form of online media consumption and represents an excellent opportunity to demonstrate the versatility of Mooter’s analysis, targeting and ad serving technology.”
Stephe Wilks, Mooter Media Chairman said “This exciting opportunity is another practical example of the execution of Mooter’s refreshed strategy of strict focus on the commercialisation of Mooter’s technology, into clients that are able to use that technology today, to the commercial benefit of both the client and Mooter”.
Amir Ashkenazi, Adap.tv CEO and Co-Founder said “Adap.tv is thrilled to expand our global coverage with Mooter Media. Through this partnership, Adap.tv OneSource will deliver great global monetisation to its publishers and help Mooter’s clients tap into the vast potential associated with the global growth of the online video advertising industry.”
About Adap.tv (http://adap.tv)
Adap.tv empowers publishers to make the most of online video advertising. Through its flagship offering, Adap.tv OneSource, the first open and universal video ad platform, publishers can seamlessly monetize and increase the quality and success rate of online video advertising across all networks and all formats. With a single point of control, publishers can match their online video inventory from a collective sum of ad networks based on contextual analysis and past viewer behaviour.
Adap.tv is headquartered in San Mateo, California and serves millions of video views per day. For examples of ad types on video delivery methods see http://adap.tv/adgallery.html.
About Mooter Media Limited
Mooter Media is a developer and provider of digital media targeting and analysis solutions, which predict, personalise and deliver more relevant advertising to an advertiser’s target audience. Mooter Media is headquartered in Sydney, Australia, has a regional office in Tokyo, Japan and representation in both UK and USA.
For further information visit www.mootermedia.com, or contact:
| Stephe Wilks Chairman Telephone: +61 2 9226 9839 Email: stephe.wilks@mootermedia.com |
Paul Siminsky Chief Executive Officer Telephone: +61 2 9325 5900 Email: paul@mootermedia.com |